Here’s your chance to contribute and be recognized for your own martech sense of humor by participating in the MarTech Cartoon Caption Contest. Please take a moment to come up with a creative caption for the above cartoon by Thursday, April 27 at midnight EST.

The post Caption Contest: What does…

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Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears have come to pass.

The post What the data…

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Setting up paid search analytics may be straightforward, but columnist Jacob Baadsgaard shows that if you aren’t using your data effectively, you may be missing out on major opportunities to improve your performance.

The post Paid search analytics: What treasures are hiding in your data? appeared…

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With Google sunsetting its site search product, many companies are wondering where to turn for this functionality; columnist Paul Shapiro provides some alternatives.

The post Google site search is on the way out. Now what? appeared first on Search Engine Land.

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After launching its first Valentine’s Day doodle two days ago on mobile, Google is now sharing the doodle and its accompanying game on desktop.

The post What is a pangolin? Google Valentine’s Day doodle series & pangolin game come to desktop appeared first on Search Engine Land.

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Source: SEO