Automation.   It’s being discussed everywhere from self-driving cars to Bing’s Associate Account Manager in a Box. While some fear it and others welcome it, it’s already been around us in the digital marketing space for a while.   If you’ve created automated PPC reports, used automated bidding rules, or ever relied on things like […]

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Source: PPC

According to the Pew Research Center, as of 2016, about 87% of US adults use the internet. And according to data collected by Statista, there are nearly 3.5 billion internet users worldwide. If these numbers are indicative of anything, it’s that the internet is an important part of our lives. Think about it. You can buy pretty […]

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Source: Web Hosting

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Chris Dlugosz / Creative Commons BY

Attract customers by building a relationship with your audience

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, video producers, freelance journalists.

Post by Megan Totka
ChamberofCommerce.com

MeganTotkaAfew years ago, the catchphrase “content is king” sprouted up, sending marketers into a content creation frenzy. Now, there’s more than enough content available online to take us through the next eon! So marketers have to find other ways to interact with that content.

The result? Content curation. It’s the perfect counterpart to creating content: by sharing other useful articles, videos, and blog posts with your audience, you build a relationship with them that isn’t 100% all about your brand. And that, in turn, helps you build trust and connections with your audience.

Find the balance

1So we have content creation (writing blog articles, creating videos, etc.) and we have content curation (sharing others’ articles, videos, etc.). How do you find the balance between the two?

There’s no precise ratio of created to curated content. For many, it’s simply easier to curate content, since all you have to do is scour your social stream or find great content in your own research and share it. Also, sharing other people’s content shows you’re not all about self-promotion, and care about your followers’ interests.

Know what to curate

2Just as you want to have a variety of types of content on your own blog or social media stream, you also want to vary what you share.

  • Blog content: Other individuals and brands are writing phenomenal content on your industry or areas of interest, and your social media followers want access to the best. Spend time each week reading articles and posts, and then share what resonates.
  • Videos: Some people engage better with video than text, so appeal to them by sharing videos. (Bonus tip: Facebook is a great place to share videos, since 8 billion videos are being viewed there a day!)
  • Infographics: Get the best of both worlds with infographics, which offer a visual interpretation of data.
  • Poignant social updates: Sometimes people just share good information on social media without linking elsewhere. Conferences are great fodder for material to share with your audience. Just follow the hashtag people are using for the event and curate the best tidbits.

Know where to curate

3You can also diversify where you curate and share content:

  • Your blog: Try a weekly roundup of the best content on a given topic relevant to your audience.
  • Your social stream: Share what others on social media are sharing to help it get a wider reach. When sharing content directly from a website, be sure to include author’s Twitter or other social media handle so they know you’re sharing it.
  • Content curation tools: There are websites like Scoop.it where you can share the content you love with your social audience.
  • Your video channels: Videos, too, can be curated. If you use YouTube, create a channel for a particular topic and include both your videos and others’. Remember: effective storytelling, including videos, can help you reach even more people. And curating others’ videos is easy; you don’t even have to create your own!
  • Your email newsletter: If you send a monthly newsletter, the content in it doesn’t all have to be sourced from your blog. Add links from around the Web to enhance what you share with subscribers.

Both content creation and content curation help you build a relationship with your audience. Find the balance between the two, and you’ll have the winning formula to attracting more customers!

Megan Totka is the Chief Editor for ChamberofCommerce.com. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. She specializes on the topic of small business tips and resources and business news. Megan has several years of experience on the topics of small business marketing, copywriting, SEO, online conversions and social media. Megan spends much of her time establishing new relationships for ChamberofCommerce.com, publishing weekly newsletters educating small business on the importance of web presence, and contributing to a number of publications on the web. Megan can be reached at megan@chamberofcommerce.com.

 

Source: Social Media

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Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, video producers

Post by Megan Totka
ChamberofCommerce.com

MeganTotkaIf you’ve posted a video to YouTube and it doesn’t get a single view, it’s basically like it doesn’t exist. There are times this does happen, unfortunately, and it is quite frustrating. The platform sees a lot of action – nearly 300 hours of video are uploaded to YouTube every single minute. This makes it challenging for businesses that aspire to get their message out to the public. How to get your videos seen?

As a rapidly growing number of businesses home in on creating video content, it becomes essential that you find ways to make your brand stand out from the others so it doesn’t get lost in the noise. It takes time and skill to promote your YouTube channel, and making sure you do it well makes the difference between your content hearing crickets or getting a standing ovation.

Take a look at these three ways you can use YouTube video promotion and make sure your videos shine bright.

Think of great titles

1When your audience is trying to decide if they should to take the time to watch a video on YouTube, the title of it will help them make a decision. Viewers only want to spend a few minutes of their precious time watching a video if it sounds relevant and helpful. You know why video should be part of your online marketing strategy, now you need to do the things it takes to make your audience watch those videos. Create a title that is descriptive, include keywords and keep it brief.

If the title of your video is too long and part of the name doesn’t fit or it doesn’t include a correct description, you probably won’t be getting many clicks. Boost discoverability though the use of appropriate keywords that relate to your content. A strong title is the best way to encourage your audience to view your video.

Create clear YouTube thumbnails

2Another key component to promoting your YouTube channel is to create a clear thumbnail. No matter how great your title is, if your thumbnail image is irrelevant, your target audience is less likely to click or share your video.

In order to create the best thumbnail, make sure it’s as big as possible with a resolution of 1280×720 and a width of 640 pixels or larger. Upload it in image formats like .GIF, .JPG, .PNG, or .BMP. Make sure to keep the image below the 2MB limit.

One of many secrets to revving up your company’s social channels is to ensure your content flows well. Using a clear thumbnail is one key to the success of your YouTube channel.

Optimize your YouTube channel

3 Make sure your profile is compelling with an in-depth description that tells what your channel stands for. Your profile should align with your social presence across the board when it comes to color choices, logos, backgrounds, social media icons, and customer banners and layouts.

Customers want a consistent experience, and by branding your channel you give your customers what they see reflected elsewhere. You’ll likely see your audience grow if your voice is distinct and your YouTube channel echoes the brand you’ve been working hard to build.

YouTube is like any other social network – it can do a lot for your business when done well. Use your other social media networks to share your link to your YouTube channel, your website, your blog and your email signature. Simultaneously, share your YouTube videos and content on your social media accounts to grow your community outside of YouTube.

Megan Totka is the Chief Editor for ChamberofCommerce.com. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. She specializes on the topic of small business tips and resources and business news. Megan has several years of experience on the topics of small business marketing, copywriting, SEO, online conversions and social media. Megan spends much of her time establishing new relationships for ChamberofCommerce.com, publishing weekly newsletters educating small business on the importance of web presence, and contributing to a number of publications on the web. Megan can be reached at megan@chamberofcommerce.com.

Source: Social Media