With the rules changing again on exact match, here are 3 ways to adjust your campaigns to alleviate changes to the keywords and search terms reports.
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Successful pay-per-click AdWords campaigns begin with understanding the words and phrases your potential customers will use when searching for your products on Google.
With each new campaign, invest some time into …
Automation. It’s being discussed everywhere from self-driving cars to Bing’s Associate Account Manager in a Box. While some fear it and others welcome it, it’s already been around us in the digital marketing space for a while. If you’ve created automated PPC reports, used automated bidding rules, or ever relied on things like […]
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According to the Pew Research Center, as of 2016, about 87% of US adults use the internet. And according to data collected by Statista, there are nearly 3.5 billion internet users worldwide. If these numbers are indicative of anything, it’s that the internet is an important part of our lives. Think about it. You can buy pretty […]
Source: Web Hosting
Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, video producers, freelance journalists.
Post by Megan Totka
Afew years ago, the catchphrase “content is king” sprouted up, sending marketers into a content creation frenzy. Now, there’s more than enough content available online to take us through the next eon! So marketers have to find other ways to interact with that content.
The result? Content curation. It’s the perfect counterpart to creating content: by sharing other useful articles, videos, and blog posts with your audience, you build a relationship with them that isn’t 100% all about your brand. And that, in turn, helps you build trust and connections with your audience.
1So we have content creation (writing blog articles, creating videos, etc.) and we have content curation (sharing others’ articles, videos, etc.). How do you find the balance between the two?
There’s no precise ratio of created to curated content. For many, it’s simply easier to curate content, since all you have to do is scour your social stream or find great content in your own research and share it. Also, sharing other people’s content shows you’re not all about self-promotion, and care about your followers’ interests.
2Just as you want to have a variety of types of content on your own blog or social media stream, you also want to vary what you share.
3You can also diversify where you curate and share content:
Both content creation and content curation help you build a relationship with your audience. Find the balance between the two, and you’ll have the winning formula to attracting more customers!
Source: Social Media
Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, video producers
Post by Megan Totka
If you’ve posted a video to YouTube and it doesn’t get a single view, it’s basically like it doesn’t exist. There are times this does happen, unfortunately, and it is quite frustrating. The platform sees a lot of action – nearly 300 hours of video are uploaded to YouTube every single minute. This makes it challenging for businesses that aspire to get their message out to the public. How to get your videos seen?
As a rapidly growing number of businesses home in on creating video content, it becomes essential that you find ways to make your brand stand out from the others so it doesn’t get lost in the noise. It takes time and skill to promote your YouTube channel, and making sure you do it well makes the difference between your content hearing crickets or getting a standing ovation.
Take a look at these three ways you can use YouTube video promotion and make sure your videos shine bright.
1When your audience is trying to decide if they should to take the time to watch a video on YouTube, the title of it will help them make a decision. Viewers only want to spend a few minutes of their precious time watching a video if it sounds relevant and helpful. You know why video should be part of your online marketing strategy, now you need to do the things it takes to make your audience watch those videos. Create a title that is descriptive, include keywords and keep it brief.
If the title of your video is too long and part of the name doesn’t fit or it doesn’t include a correct description, you probably won’t be getting many clicks. Boost discoverability though the use of appropriate keywords that relate to your content. A strong title is the best way to encourage your audience to view your video.
2Another key component to promoting your YouTube channel is to create a clear thumbnail. No matter how great your title is, if your thumbnail image is irrelevant, your target audience is less likely to click or share your video.
In order to create the best thumbnail, make sure it’s as big as possible with a resolution of 1280×720 and a width of 640 pixels or larger. Upload it in image formats like .GIF, .JPG, .PNG, or .BMP. Make sure to keep the image below the 2MB limit.
One of many secrets to revving up your company’s social channels is to ensure your content flows well. Using a clear thumbnail is one key to the success of your YouTube channel.
3 Make sure your profile is compelling with an in-depth description that tells what your channel stands for. Your profile should align with your social presence across the board when it comes to color choices, logos, backgrounds, social media icons, and customer banners and layouts.
Customers want a consistent experience, and by branding your channel you give your customers what they see reflected elsewhere. You’ll likely see your audience grow if your voice is distinct and your YouTube channel echoes the brand you’ve been working hard to build.
YouTube is like any other social network – it can do a lot for your business when done well. Use your other social media networks to share your link to your YouTube channel, your website, your blog and your email signature. Simultaneously, share your YouTube videos and content on your social media accounts to grow your community outside of YouTube.
Source: Social Media
Loyal, repeat customers boost an ecommerce company’s bottom line without requiring expensive marketing campaigns or intensive customer service.
Repeat customers convert at a higher rate than first time buyers. Repeat customers …