If implementing mobile-specific ad creative is vital to your AdWords success, columnist Jason Puckett shows you two ways to do it.

The post How to implement mobile-specific ad copy for AdWords expanded text ads appeared first on Search Engine Land.

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Source: SEO

Expanded text ads are here, and advertisers will likely be doing significant ad copy revisions as a result. Luckily, columnist Russell Savage reminds us that you can use AdWords scripts to ensure that your new ads are devoid of spelling errors.

The post Spell-check your new expanded text ads with…

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Source: SEO

Expanded text ads recently went live in AdWords, so what’s the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition.

The post So we have 45 more characters in AdWords text ads… Now what? appeared first on Search Engine Land.

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Source: SEO

Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura Collins shares some data from Merkle|Periscopix clients.

The post Expanded Text Ads: Are they living up to the hype? appeared first on Search Engine…

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Source: SEO