Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most useful KPIs in terms of connecting SEO outcomes to business objectives.

The post KPIs for SEO: measuring SEO success appeared first on Search Engine Land.

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Source: SEO

Like fishing, refining your AdWords campaign takes time and patience. Columnist Jacob Baadsgaard outlines his process for catching big leads in B2B.

The post Fishing for B2B success: How to use AdWords to “land a big one” appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Source: SEO