For the digital marketer, we hopes it’s abundantly clear that the goal of Hero Conf is to make your job easier. And by ensuring that our speakers are presenting only the newest, most innovative and most actionable content, we hope we’re setting new standards for what you should expect at a conference.

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Source: PPC

Capitalizing on sporting events can be a great opportunity for advertisers, but will this strategy work for everyone? Columnist Laura Collins looks at the results of some recent campaigns to find out.

The post Should you hitch your campaigns onto the sporting bandwagon? appeared first on Search…

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Source: SEO

Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about.

The post Excited about Google’s new map ads? You should be! appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Source: SEO

Working with an agency can be a scary thing. It’s not always easy to know if the business relationship is working in a favorable manner. Transparency and good communication are virtues in any relationship, but especially for a relationship with an agency. When you work with an agency, there are certain things you should keep […]

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Source: PPC