Setting up paid search analytics may be straightforward, but columnist Jacob Baadsgaard shows that if you aren’t using your data effectively, you may be missing out on major opportunities to improve your performance.

The post Paid search analytics: What treasures are hiding in your data? appeared…

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Source: SEO

With Google sunsetting its site search product, many companies are wondering where to turn for this functionality; columnist Paul Shapiro provides some alternatives.

The post Google site search is on the way out. Now what? appeared first on Search Engine Land.

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Source: SEO

This post is part of the Hero Conf Los Angeles Speaker Blog Series. Megan Taggart will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf.   These days automation is synonymous […]

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Source: PPC

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. YouTube control room at the Google Moscow office: Source: Instagram Google…

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Source: SEO