Setting up paid search analytics may be straightforward, but columnist Jacob Baadsgaard shows that if you aren’t using your data effectively, you may be missing out on major opportunities to improve your performance.

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Source: SEO

This post is part of the Hero Conf Los Angeles Speaker Blog Series. Megan Taggart will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf.   These days automation is synonymous […]

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Source: PPC

It’s a mobile world out there. You should already be using basic features for your mobile campaigns, like call extensions, but how do you figure out if the calls you are getting through your paid search campaigns are leading to actual sales?   In this webinar, experts from Hanapin, Invoca, and RingPartner discuss different ways […]

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Source: PPC