In the wake of Google’s announced changes to exact match, contributor Daniel Gilbert offers a passionate argument against the shift, as well as a script to help advertisers regain control.

The post Seriously, Google, can you just make exact match exact? appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Source: SEO

Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions.

The post PPC + SEO = match made in marketing heaven appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Source: SEO