Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Local SEO, link resolutions for 2017 & New Year’s Day Google doodle appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Source: SEO

Whether you’re planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month to review your link campaign strategy.

The post Link campaigns: Strategy development and review appeared first on Search Engine Land.

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Source: SEO

Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort.

The post Link building is (specialized) marketing appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Source: SEO

Good outreach is crucial to link building, but it’s not easy. Columnist Ian Bowden explains why it’s a tough, yet essential, element of a strong SEO campaign.

The post Why link outreach teams have the most difficult job in the agency appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Source: SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing Ads app installs, Google link penalties & Veterans Day appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Source: SEO

Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and successes that can help you better understand why people link.

The post I’ll stop the world and link with you appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Source: SEO