Columnist Frederick Vallaeys explains the concept of “stacked bidding” and provides an AdWords script to help monitor your tiered bids.

The post Here’s a script to help manage bids by keyword match type. appeared first on Search Engine Land.

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Source: SEO

Columnist Ryan Shelley believes that good long-tail keyword targeting is all about knowing your audience — something Netflix excels at.

The post What Netflix can teach us about long-tail keyword research  appeared first on Search Engine Land.

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Source: SEO