Columnist Frederick Vallaeys explains the concept of “stacked bidding” and provides an AdWords script to help monitor your tiered bids.

The post Here’s a script to help manage bids by keyword match type. appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Source: SEO

Automation.   It’s being discussed everywhere from self-driving cars to Bing’s Associate Account Manager in a Box. While some fear it and others welcome it, it’s already been around us in the digital marketing space for a while.   If you’ve created automated PPC reports, used automated bidding rules, or ever relied on things like […]

Source: PPC

 Cronycle, a new content discovery and collaboration platform, enables users to sift through information overload and find and share only the content that matters most to them. CC BY-SA 2.0, Flickr, 25031050@N06

Image courtesy: CC BY-SA 2.0, Flickr, 25031050@N06

With the noise of information out there on social media, readers need help to find the topics that interest them most and collaborate with their teams

Ayelet NoffIn this age of social media we’re expected to keep up on never-ending news and trending topics. We get our information from different news outlets, publications, live coverage and events happening on Twitter, Facebook feeds, and countless other sources. This limitless amount of information leads to mass media noise – an overload and constant bombardment of information that we feel we need to keep up with. It can be difficult to focus on so many topics at once, and frustrating to sift through them to find which are important and which less so. We physically cannot take it all in.

On the other hand, on platforms like Facebook or Twitter, similar content keeps popping up and reoccuring in feeds because of bias in hyper social circles and the ecochamber of complex algorithms. So it can be time consuming to try and find fresh, relevant content when scouring social networks for important information.

In the last few years, our connection (and addiction) to the internet and online world of social media and breaking news has us ever more connected to our devices. While there are many benefits to staying connected, there is also the disadvantage of being less productive, getting distracted by clickbait, off-topic articles, and next thing you know, an hour has passed by and you’re reading about earthquake-proof beds, while researching for topics related to medical startups.

This is where tools like aggregators such as Feedly or Flipboard come in. They were created to filter out the noise and focus on topics that readers may find interesting. Cronycle, a content discovery and collaboration platform for professionals, takes that aggregation a step further (full disclosure: Cronycle is a Blonde 2.0 client). Users can discover content by using advanced Twitter and RSS feed filtering, and share, and annotate the most relevant articles for ultimate brainstorming.

Currently, businesses such as marketing agencies or analysts use multiple tools to reach the end goal of keeping up-to-date on the latest trends and researching the latest news, and then sharing with coworkers or friends. Cronycle takes that concept, and eliminates the need for copying and pasting links, so users can discover and collaborate on content on a single platform. Cronycle uses Boolean search filtering to find its users the most relevant topics, and once they do, users can share those articles on a team board where they can annotate, highlight, comment, and tag coworkers on articles without even having to leave the platform. It’s like Tweetdeck meets Pinterest for business!

By creating a digital collaborative space in which professionals can select and annotate the most relevant articles, it brings back the days of mind mapping in order to create a rich, interactive experience between a team. Users can work on a variety of projects, whether it be curated content for social media, investment ideas, white papers, and so much more – even while on the go with its iOS app.

Information overload can be mind numbing and lead to a decrease in productivity. With the rise in tips, tricks and tools for business practice, new companies can help keep creative juices flowing without wasting any time.Ayelet Noff is a partner in and founder and Co-CEO of Blonde 2.0, an award winning digital PR agency with branches in Boston and Tel Aviv. Contact Ayelet via The Blonde 2.0 website , email, or follow her on Twitter and Google Plus.

Source: Social Media