Facebook’s 1.74 billion monthly active mobile users aren’t just “liking” photos of their friends and family; they’re using it to discover where to eat, shop and travel. Contributor Tom Kuhr explains the importance of knowing how to use Local Pages to your advantage.

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Source: Social Media2

Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture — like Pokémon Go — to drive SERP positioning and a presence in the local digital ecosystem.

The post Using popular culture to drive local positioning appeared first on Search Engine…

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Source: SEO

You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques.

The post 3 Google AdWords hacks to drive high-quality leads appeared first on Search Engine Land.

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Source: SEO