With the addition of the Vancouver-based company, Campaign Monitor is looking to expand beyond email marketing.
Please visit Marketing Land for the full article.
Source: Social Media2
Tag: campaign
PPC Video Campaign Targeting Methods You Shouldn’t Forget
How To Use Adwords Campaign Drafts And Experiments
How To Use The Bing Ads Campaign Planner
Using PPC brand protection to decrease campaign costs by 51%
Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search.
The post Using PPC brand protection to decrease campaign costs by 51% appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Source: SEO
How should your ad budget impact campaign building?
Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation.
The post How should your ad budget impact campaign building? appeared first on Search…
Please visit Search Engine Land for the full article.
Source: SEO
Here’s an AdWords script to apply shared campaign negative lists everywhere
Want to share campaign negative lists with a load of campaigns, but finding the interface a drag? Columnist Daniel Gilbert of Brainlabs has a script for that!
The post Here’s an AdWords script to apply shared campaign negative lists everywhere appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Source: SEO
Can You Be Squeezing More Out Of Your Brand Campaign?
Creating a separate brand campaign is only the first step in ensuring that you are writing the most relevant ads for searchers, and consequently, making sure you aren’t paying more than you should.
Read more at PPCHero.com
Source: PPC