Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search.

The post Using PPC brand protection to decrease campaign costs by 51% appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Source: SEO

Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation.

The post How should your ad budget impact campaign building? appeared first on Search…

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Source: SEO

Want to share campaign negative lists with a load of campaigns, but finding the interface a drag? Columnist Daniel Gilbert of Brainlabs has a script for that!

The post Here’s an AdWords script to apply shared campaign negative lists everywhere appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Source: SEO