Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort.

The post Link building is (specialized) marketing appeared first on Search Engine Land.

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Source: SEO

Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation.

The post How should your ad budget impact campaign building? appeared first on Search…

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Source: SEO

Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building.

The post Authority & link building with real-time Penguin appeared first on Search Engine Land.

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Source: SEO