Last week I had the opportunity to go to LEAD 2017 to learn about leadership from a number of talented speakers. LEAD, short for Leadership Excellence and Development, is a two-day event focused on equipping individuals with the ability to be better leaders in the world today. From this experience I learned about not only […]

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Source: PPC

We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses and burned-out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process…

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Source: SEO

In this new live webinar, Hanapin’s Senior Production Specialist Lauren Rosner will walk you through some tried and true methods for how to identify solid top performer campaigns, how to continually optimize these campaigns, and what to do when what should work fails you.

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Source: PPC

PPC is about more than just managing accounts — it’s about managing client relationships, too. Columnist Matt Umbro provides some advice for how to talk to your clients about industry updates and account issues.

The post How you can better communicate PPC industry updates to clients appeared…

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Source: SEO