Says updates will touch on simplified measurement, improved targeting and ways brands are starting to use Google Assistant.

The post Google to hold annual livestream of AdWords, Analytics, DoubleClick announcements May 23 appeared first on Search Engine Land.

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Source: SEO

Setting up paid search analytics may be straightforward, but columnist Jacob Baadsgaard shows that if you aren’t using your data effectively, you may be missing out on major opportunities to improve your performance.

The post Paid search analytics: What treasures are hiding in your data? appeared…

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Source: SEO

For those of you following along at home, you’ll remember from last month that the analytics analysis is one piece of our CRO puzzle. What is involved in the analytics analysis and why is this important to develop landing page optimizations?   Why Analytics?   Utilizing your analytics platform will lay the groundwork for your […]

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Source: PPC

Google’s Search Analytics report will now show you how your AMP pages are performing in the rich cards section versus the core mobile results.

The post Google AMP reporting in Search Console Analytics report gets more granular appeared first on Search Engine Land.

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Source: SEO