Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears have come to pass.

The post What the data…

Please visit Search Engine Land for the full article.


Source: SEO

More and more, people are searching for local options on mobile devices — and columnist Jacob Baadsgaard points out that if your business isn’t showing up for those searches, you’re likely missing out.

The post Local search: It’s all about mobile appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Source: SEO

In 1993, at the very dawn of the World Wide Web, Peter Steiner, an illustrator at The New Yorker, created an iconic cartoon. It featured two dogs in front of a computer. One of them said to the other, “On the Internet, nobody knows you’re a dog.” It was an instant smash, pinned on office […]

The post How to Create an Awesome About Page appeared first on Who Is Hosting This: The Blog.

Source: Web Hosting

Columnist Andrew Shotland shares some common problems that occur during site migrations to HTTPS and explains the importance of updating your citations.

The post When going HTTPS, don’t forget about local citations! appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Source: SEO

Columnist Greg Gifford notes that when all your competitors have unique content, then that alone won’t be enough to help you stand out from the crowd.

The post Forget about unique content. Try actually BEING local! appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Source: SEO