We’re fast approaching the time of year that typically accounts for more than 20 percent of annual retail sales. It usually defines whether a company is …
What does the future hold for search? Contributor Casie Gillette recaps thoughts and predictions from search industry veterans at a panel from SMX East.
The post Looking Ahead: The New Search Landscape appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
- The HTML5Apps continues its series of interviews of European SMEs. Today, we go to Germany, where the Cocomore headquarters are located. The discussion was held with Alejandro Leiva, based in the Cocomore Spanish office in Seville, is the technical lead of mobile and emerging technologies, and with Christian Winter, Head of Frontend Development in Frankfurt, specialized in responsive Web design and the optimization of interactive Web applications for mobile devices.
- Hello! Would you please describe your company, its mission/vision and its customer audience?
- Cocomore is an international agency for Marketing and IT services with 140 employees at our head office in Frankfurt, and in Geneva and Seville. We are developing integrated communication and IT solutions with best practices in crossmedia, branding, CRM, marketing automation and e-commerce.
Our mission and our promise are measurable results in these particular areas, achieved using creativity and technology. Our main focus is on projects where it comes not only to appeal to customers, but also to create a long-term customer relationship. Therefore, data and IT is important but above all, you need content which is appealing, entertaining and useful for communication with customers.
That is why Cocomore has not only designers and creative directors, but also editors. On the basis of our four values, which are innovation, tradition, progress and responsibility, our agency is trusted by leading clients including: the European Union, Lilly, Nestlé, Procter & Gamble, Merz, RTL and Sanofi. Our customer relationships usually grow from year to year and are long-term based.
Recently, we have accomplished a project regarding a cross-platform mobile application for Germany’s largest drugstore chain: dm. We developed a game app, named “Mission Morgen” to support communication around sustainability topics. After the functional concept phase was completed, we looked at which technological approach would be best to implement the app; in particular, we evaluated which of a pure native or hybrid app would fit the project. For reasons of cost, time, supported devices and the required features, we decided to go with an hybrid app.
Our technology selection has proven to be the right one: the combination of ngCordova, AngularJS and Ionic allowed us to focus on the important tasks as we did not need to spend much time on the development of basic functions. Especially ionic provides an optimal basis. With the use of AngularJS, we were able to divide the tasks clearly and to scale optimally the frontend team. In addition, thanks to this technological choice, we have retained over the entire duration of the project a good code base and we were able to integrate new modules quickly and with high quality in the existing app. The backend development was realized on top of Drupal. The resulting free application is available for smart phones with the operating system iOS or Android.
As another example, Cocomore developed a pure native mobile application for Pampers. We are currently evaluating relaunching it as a hybrid app. Our goal is to provide updates with new features or extensions several times a year. Regularly, we provide information with the dynamic newsfeed on the homepage of the app about current actions on the Web site and on Facebook (competitions, new craft instructions, new stories to download). The Web site and the mobile app are optimally matched: there is no duplication of content, the app features complement the Web site features.
Initially, when we first developed the app, we wanted to target as many mobile devices as possible, so we designed two native apps, one for Android an one for iOS. We have now decided to re-launch as a hybrid app since this means a smaller development cost and the opportunity to operate on more mobile devices.
Cocomore has realized many other mobile projects, e.g. an iPad app for our client Fresenius. This app teaches health care professionals in an entertaining way about the benefits of the product OsvaRen. It is a very visual app with embedded videos and an in-app game.
We also developed a guided product tour for the medical device company Spine Art. It shows to surgeons the product range of implants, how-to-videos and animated 3D visualizations of their products.
Other projects included a career app for the HR department of a large pharmaceutical client, a recipe database targeted at diabetes patients to easily monitor calory intake, an ecommerce app allowing consumers to shop diapers when waiting for the bus or tram. And many more.
Web apps are very different in this regard: they can be programmed by an experienced Web developer for several different smartphone operating systems without having unique knowledge about the device-specific development methods. For us, with our strong existing engineering skills in Web development, this is a huge benefit.
Moreover, native applications are designed for an operating system such as iOS, Windows Phone or Android, which means they run only on these devices. Here, the different operating system versions have to be considered, so that the correct functionality is ensured. When a new version of the operating system is introduced, the native app must be updated.
This does not affect Web apps. Web applications are specially programmed HTML5 sites that recognize the mobile device and optimize the content for representing, they run on all Web-enabled devices.
The big drawback of Web apps is their lack of access to phone specific functionalities like camera, microphone. Since Web apps run in the browser of the device access to phone hardware is very limited.
Cocomore deliberately focuses on cross-platform mobile applications (also called hybrid apps), which help bridge the gap between native and Web apps. This kind of application consists of a Web app, i.e. a backend and frontend running on a server. Thereby, the app can also be accessed by desktop browser. It is then displayed as a normal Web site.
The second component is an app container which can be uploaded to the various app stores. This container allows the access to the smartphone hardware and it draws its content from the Web app. Thereby it combines the advantages of both types of apps. In fact those hybrid apps are build using Web technologies and with some native code, so they can be converted via framework in a native app container very easily. But due to their architecture leveraging the many advantages of the Web applications, such as the cross browser compatibility and the cost benefit, the future could be these hybrid apps. The most important factor being here the availability of all the native features.
A Web app is particularly advantageous regarding total cost of ownership and implementation time. It bears comparably low development costs and short development periods. This technology is directly accessible via a link, so it has the ability to run on many mobile devices and operating systems and runs on each smartphone without installation.
In practice, the approach we currently recommend to our customers is to have a mobile Web portal for general information sharing, and a cross-platform hybrid app for more interactive / engaging content.
- Our customers don’t necessarily accept that a browser-based approach can give good enough results in terms of performance and UI,
- They tend to see also a “real” app as a better marketing/communication channel,
- The app tend to be for shorter-term campaign, with often a gamification aspect, and it’s not obvious to end-users that you would obtain a game or game-like experience from within the browser,
- On the Web, our quality expectations require good results on a much wider set of platforms that we would target with our hybrid apps (i.e. mostly iOS and Android), and thus the more interactive you make the Web app, the more likely you’ll encounter bugs in older or less advanced mobile platforms.
With regard to the specific native look and feel of each platform, we usually recommend to use a single UI paradigm across platforms, without trying to customize it. Once you start customizing the UI, and taking into account e.g. the inconsistent availability of a hardware back-button between iOS and Android, it makes maintaining the whole app workflow much more difficult.
An area where we’ve found we had to rely on specific Cordova plugins in our hybrid developments is for media playback; for instance, we’ve found that playing an audio file in loop using the basic audio capabilities of a Web view wouldn’t work well on mobile, and that’s a pretty fundamental issue e.g. in a game.
We’ve also had issues with using Web sockets in some older Web views, but this had more to do with implementation bugs than issues in the standard from what we’ve determined.
We’ve struggled for a while with storing data —
localStorage proved unreliable as the stored data could be wiped out by the OS; but we’ve now switched to Indexed Database which seems to solve that issue well enough for us.
Filed under: html5apps
Source: Web Design
Social media is all fun and games … until a blunder, blooper, or breach cripples your company image and drops your CMO to their knees.
Post by Adi Englander
Proper etiquette and online security are no laughing matter. Yet it’s amazing how few companies actually know the risks that come with using social media as a business. The truth is all it takes is a split second for disaster to strike.
While the manifestations of these risks come in all shapes and sizes, knowing the three big boogiemen will help you steer clear of danger.
1. Employee Privacy Violation
A disgruntled employee with login access is just the tip of the iceberg. Sometimes an employee can accidentally leak secrets without even knowing it.
For example, a passionate or excited employee might hear about a new project or see a big shot walk into your company and think, “I need to tweet this!” An innocent gesture to get a few likes on their part may result in them inadvertently telling your competitors what you’re up to, or worse, compromising the privacy of your customers.
In a few cases, employees simply do not know what is appropriate to share and what they should avoid. A social-media etiquette policy (signed by each employee and placed on file) can help tremendously with informing employees what’s acceptable and what’s not.
Moreover, because a company can be held legally liable for statements made by their employees, even if they are unaware of the statement being made, such policies are vital.
Protect Yourself: SecureMySocial
Social media policies help minimize the risk of employees violating regulations against disclosing private, confidential or sensitive information. However, policies are only effective if users comply and if businesses can continuously keep track of activities.
Otherwise, policies won’t save you from legal repercussions the moment an employee shares information that can be damaging to your business, your colleagues, or even themselves.
SecureMySocial helps companies by automatically keeping track of user-generated content and warning companies and employees in real-time when problematic material is shared on social media sites. This ensures immediate action or removal.
2. Reputation Damage
Posts can build your credibility … or suck the life from your online presence. Both are actually risky, here’s why.
The road to hell is paved with good intentions. Your social-media staff is creative and driven. And those are great qualities. Unfortunately, this can lead to content that might seem funny or timely, but blows up in your company’s face, like the post from Dave & Buster’s below. This happens so often that Gawker has now created a dedicated page to keep track of them all.
Image Credit: Adweek
On the other side, bad intentions just as costly. Posts from the corporate account or from an employee’s personal account attacking your brand can be devastating.
When British entertainment retailer, HMV, decided to lay off 190 employees via mass firing, one employee started live tweeting the activities — directly from the company’s Twitter account. What’s worse, she was the only one with access to the accounts at that time and when her superiors found out what was happening, they had no clue how to stop it.
Luckily for you, there are some free, high-quality tools available for proactive listening online. At the top of the list is Google Alerts, the long trusted tools for getting email or RSS feed alerts when your brand or chosen keywords are mentioned online.
SocialMention is also great for getting an overview of how your brand is perceived online. Plug in a keyword and it returns a stream of mentions, as well as a sentiment score, and a list of the top users of the term. That last insight is great for identifying key influencers.
3. Data Theft
While the focus of this article has mostly been on employees and those within the company, attacks can — and do — come from the outside. Social media is the ultimate playground for hackers and identity thieves. They prey on the vulnerable and the easily swayed to steal passwords and get unauthorized access to accounts.
Smart businesses can stem the likelihood of these intrusions by using social media management tools, like Oktopost, Buffer or Hootsuite, which allow companies to give access to employees and agencies without sharing passwords.
However, with the need for access on multiple devices and some social media platforms (like Instagram and Vine) not offering this function, it can be necessary to share passwords and access with multiple employees.
Most often, it’s these insecure passwords that put companies in a compromising position. By creating simple passwords so that multiple people can remember and use, they make themselves vulnerable to brute force attacks or automated tools and algorithms that continuously guess passwords until the right one is discovered.
Protect Yourself: LastPass and Account Permissions
LastPass is simple. It helps you create random strings of characters to use as strong passwords and manages them in an extension or app so you don’t have to enter them yourself.
If you’re more interested in something that’s easy for you (and your team) to remember, you can use this method from web comic, xckd. (Try using 6 words instead of 4 to make the password even stronger.)
Image Credit: xkcd
Along with setting strong passwords for each of your accounts, remember to continuously keep track of the administrators and account permissions on each account to keep unwanted persons and applications out.
Social media brings great benefits to the businesses, but it can be exceptionally risky if not properly monitored and protected.
You won’t be able to completely prevent employees from accessing your accounts or sharing the wrong information from theirs, but you can guide them along the right path and use tools to catch any missteps as soon as they happen.
Malicious forces from outside will also test your vulnerability and attempt to gain unauthorized access, but in most cases, they will go away once they see you’re not an easy mark.
Adi Englander is a social media expert with a thing for startups and innovation. She has a knack for leveraging various social media platforms and tools to help businesses reach out and engage with their customers.
Source: Social Media
People tend romanticize the past, but when it comes to the romantic institution of marriage, the “romantic” part is actually a much more recent phenomenon. Marriage today is completely different than all throughout history. In the past, it was a means of uniting families together; it’s only recently that we began thinking of marriage as […]
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Source: Web Hosting
How can agencies tap into technological innovation when the best developers want to work for start-ups or tech companies? We discuss this dilemma with the head of one mid-sized agency that’s put an interesting solution in place.
Please visit Marketing Land for the full article.
Source: Social Media2
Presented by Hanapin, Invoca, and Ringpartner, this new toolkit is stuffed full of tips to help guide you in the process of setting up and optimizing successful call-only campaigns.
Read more at PPCHero.com