Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of…

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Source: Social Media2

Announcements this week by Adelphic and MobPro highlight new forms of retargeting, attribution, real-world based audience targeting and multi-channel coordinated campaigns.

The post Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel appeared first on…

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In the past couple weeks, we’ve had 7 new jobs posted to the PPC Hero Job Board! Take a look at what’s available Here’s a brief look at some of the newly posted positions: eLama New York, NY Role: Product Evangelist eLama is a leading digital marketing automation service in Russia and CIS. Due to […]

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Source: PPC

Marketers weigh-in on the dilemma of trusting Facebook’s video ad metrics and offer alternatives for measuring video campaign results.

The post Facebook missteps highlight what happens when you can’t trust platform metrics appeared first on Marketing Land.

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