Ever since Google rolled out the Optimization Score, all accounts are full of notifications and recommended changes that may improve your account score. These recommendations range from keyword suggestions, targeting changes, ad suggestions, and automated smart bidding strategies. Should you apply or dismiss these recommended changes?

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Source: PPC

Here is a list of product releases and updates for mid-April from companies that offer services to online merchants. There are updates on social commerce, mobile ad networks, online marketplaces, content management systems, and voice-based shopping.

The post Ecommerce Product Releases: April 17, 2019 appeared first on Practical Ecommerce.

Source: E-Commerce

Images impact the load time of a website. The faster the site, the better the user experience, leading to conversions and profits. In this piece, I’ll offer suggestions for optimizing images. The goal is to create an attractive experience without bogging down performance.

The post How to Make Images Load Faster appeared first on Practical Ecommerce.

Source: E-Commerce

Brands need to start developing voice strategies that will provide value to target patients’ everyday lives and turn into trusted utilities.

The post Alexa’s new HIPAA-compliant skills mean the healthcare industry must prioritize voice marketing appeared first on Marketing Land.

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Source: Social Media2