Measuring YouTube Success with Brand Lift Study 2.0

Unless you can confidently measure the impact of your YouTube efforts, it’s difficult to accurately assess the impact it has on your overall brand. Views, view-through rate, clicks, conversions, etc. can quantify the effectiveness of a video ad, but asking thousands of people a specific question about your brand or product tells the advertiser what people think about a brand or product

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Source: PPC

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