Live Chat Is Critical for B2B Ecommerce

Live chat is arguably more important for B2B sites than for B2C. The B2B purchasing process is typically complex. Buyers frequently have questions. Increasingly, they expect a live-chat function for real-time conversations. In this article, I will review the basics of building a successful live chat program.

The post Live Chat Is Critical for B2B Ecommerce appeared first on Practical Ecommerce.

Source: E-Commerce

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