Google Analytics: How to Track PayPal Transactions

“PayPal Payments Standard” is popular, but it can be challenging for Google Analytics to report the sale. Using PayPal Payments Standard, customers leave the merchant’s website for their account at PayPal. After they complete payment, PayPal redirects them back to the return URL provided by the merchant.

The post Google Analytics: How to Track PayPal Transactions appeared first on Practical Ecommerce.

Source: E-Commerce

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