Google Ads: ‘Exact Match’ Keeps Getting Less Exact

Google recently announced another change in “exact match” keywords to include close variations with the same meaning as the keyword. I was not a fan when Google first altered the “exact match” policy in 2017. And I’m not a fan of the latest change because keywords are no longer an “exact match.”

The post Google Ads: ‘Exact Match’ Keeps Getting Less Exact appeared first on Practical Ecommerce.

Source: E-Commerce

Leave a Reply

Your email address will not be published. Required fields are marked *