Over the course of a year, 80 experiments tested a wide array of features (like responsive ads, target CPA bidding and others) for a large legal client.

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Source: Social Media2

Poly’s Zack Alves and LogMeIn’s Justin Sharaf have both led marketing technology teams through company acquisitions. Here’s how they made it work.

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Saira Nazir, head of digital marketing, discussed the company’s digital transformation and using a CDP and chatbot to improve results at scale.

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Highlights from the first Snap Partner Summit include new AR experiences, upgrades to the company’s Lens Studio, a robust scanning feature for dynamic objects, improved Snap Kit capabilities for partners and third-party apps, and more.

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The “Why am I seeing this ad?” notification will also name any agencies or marketing partners that worked with the advertiser to create the ad.

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Social media provides an invaluable way to boost your career success because it gives you the opportunity to build a strong network. Being proactive with social media can position you so that you’re ready for any career changes. Here’s how to go about using social media in a way that facilitates career success.

Conduct an audit of your profiles

Think about each social media profile as a landing page. It could be the first impression someone has of you. Your bio is a good opportunity to explain what you’re all about in a concise and clear way.

If you already have profiles, see if you can improve them. Is there any information you would rather a colleague or client didn’t see? Are there strengths or skills you could emphasize in order to stand out? Your LinkedIn profile in particular should be comprehensive and kept up to date with your recent employment information.

Your social media profiles should include keywords in your bio, job title and other information sections if you want them to show up when people use those search terms to find professionals in your industry. You can use a tool like Google Keyword Planner to find appropriate search terms or keywords.

Decide on your strategy

You may decide to keep your professional and personal contacts completely separate by reserving one social network for family and friends and using the others for networking.

If you decide to mix your personal and professional life, you will need to be careful to post only carefully curated content.

You may decide to manage your content and your audience by posting specific content to different circles of people.

Regardless of which strategy you choose, you need to make a conscious decision about how to approach and use social media with an awareness of the risks. It’s important to keep track of what you’re sharing and with whom.

Choose the right platforms

Facebook and Instagram are more personal in nature whereas LinkedIn and Twitter are more professional. Find out where other professionals in your industry are networking. If most of them are on Twitter and LinkedIn, using these platforms will help you most. For example, the best platform on social media for accountants would probably be LinkedIn.

Make connections

Start by making connections with people you know, such as old classmates, colleagues from previous jobs and so on. Follow organizations and influencers you’re interested in and like and share posts. Post useful comments where appropriate.

Building a wide network is beneficial to your career but randomly adding people you don’t know can backfire. It’s far better to build relationships organically. A way to get to know more people is to participate in Twitter chats or LinkedIn groups.

Use social media for informal learning

You can use social media to gain industry-specific skills. If there’s a specific topic you want to learn more about, you can find related hashtags and follow industry thought leaders. You can also ask questions on platforms like Quora and get feedback or give others useful feedback on questions they ask.

Set daily, weekly and monthly goals

Think about what you hope to accomplish on social media and break your main goal up into things you can do every day. For example, you may decide to follow one new influencer in your industry every month and post a quality industry-specific article every week.


Finally, keep in mind that developing a professional presence online does not happen overnight. It’s an ongoing process that can’t be rushed. You need to take the time to learn what works best for you.

The post How to Utilize Social Media to Improve Your Career appeared first on SocialMedia.biz.

Source: Social Media

With an average of 1.47 billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience. According to Hubspot, 76% of Facebook users use their feed to discover content that aligns with their interests, which has lead to the creation of more than 4 billion posts per day. With a 4:1 ratio of posts to people, there’s simply too much content up for consumption and with the rapidly decreasing organic reach, Facebook algorithms have been pushing businesses to invest in paid advertising for a while.

Pick a post frequency and publishing time that works:

Buddy Media’s study found that out of the 86% posts that go live from Monday to Friday, the user engagement tends to peak on Thursdays and Fridays. Content published between Monday and Wednesday recorded a 3.5% below average engagement rate. KISSmetrics suggests that 1 pm is the best time to make a post on Facebook if you’re looking for shares, whereas, 3 pm is perfect for businesses aiming for higher click-through rates.

Depending on the industry you’re in and the kind of product or services you offer, your recommended timing may vary. For example, according to Argyle Social, B2C businesses are expected to achieve better engagement rates on the weekends.

Adopt a ‘trial and error’ approach to see what resonates with your audience to create a publishing schedule that your team can adhere to. Use ‘Facebook Insights’ to determine when most of your followers are online to increase your number of likes, comments and shares.

Invest in native videos:

A Socialbakers research study that included 4,445 business pages and more than  670,000 posts concluded that video content drives 2x more traffic (compared to images) by garnering an average organic reach of 8.7%.

Facebook users watch nearly a 100 million hours worth of videos every day,  which also explains why 73% of marketers are now spending their time producing engaging video content to grab eyeballs. Whether you want to take your customers behind the scenes or experiment with educational content, videos are easily the key to ensuring better engagement rates for your brand.

Here are a few tips to help you get started:

  • Concentrate on quality right from the first frame: Since most Facebook users opt for the auto-play functionality for the videos that appear in their feed, you should lead with visuals or imagery that’s sure to catch the viewer’s eye.
  • Invest in exclusive video content: While you can upload videos from other creators (with permission) to your page, post exclusive video content ideated and created by your team attracts more viewers, since they are rewarded with something that’s difficult to find anywhere else.
  • Offer appropriate context: Pull out a key moment or quote from the video and use it as a text component for your post to set expectations for the kind of content the viewer can expect if they were to continue watching.

Use Facebook Live to receive 3x more views:

On average, people spend 3x more time watching a Facebook Live session compared to a native video, resulting in higher conversion and engagement rates. Between January and May 2016,  there was a 300% increase in media companies that were using Facebook Live to push unique, attention-grabbing content to hype up their product releases, create awareness around upcoming events, connect directly with their audience in real-time and drive traffic to their landing pages, among other things.

For example, Target used Facebook Live to host an unscripted talk-show to encourage conversation about college dorm decor during the back-to-school season.

On the other hand, The Weather Channel uses Facebook Live pretty often to answer questions from viewers regarding a specific tornado or hurricane.

Analyze your content performance to optimize your posts:

With Facebook Insights, you can get an in-depth understanding of your audience,  measure the success of your content, track page views, monitor post reach and stay on top of metrics important to you. With all this data in hand, you’ll be in a better position to determine the exact type of content that resonates with your audience, so you can make informed decisions about your social media strategy.

Whether you’re aiming to create brand awareness, drive traffic to your eCommerce platform or promote events, building and maintaining consistent audience engagement on Facebook goes beyond ‘try everything and see what sticks’. When you have access to more meaningful insights related to your content and audience, you’re better equipped to tailor your posts to be more successful. For example, if your target audience is both women and men, but you find that women engage more often with the content you publish, then you can focus your time, resources and efforts on the audience sub-set that’s more likely to ‘convert’.

If you’ve been struggling with driving engagement on your Facebook page, we hope the above pointers can help you change things up for the better. Remember, you might not see instant results with these tactics, so don’t feel discouraged if you don’t see a noticeable increase in engagement immediately. While understanding current trends and best practices in marketing is recommended, don’t be in a rush to incorporate an approach that a competitor has successfully implemented. Keep an open mind and experiment with content frequently to find what works for your brand.

The post 6 Ways To Increase Engagement on your Facebook page. appeared first on SocialMedia.biz.

Source: Social Media