Brands were using virtual assistants to sell their’ products during the big game, though assistants have yet to materialize as a marketing channel themselves.

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Source: Social Media2

They say ‘if you keep doing the same thing, you’ll keep getting the same results’, and rightly so. Most businesses today continue to follow the traditional method of carrying out day-to-day operations to retain old customers and bleakly attract new ones. Relying on word-of-mouth for marketing is not enough. Just like a physical store needs a pleasant visual appearance, referral discounts, loyalty programs, membership perks, supply security, and high-quality products, in addition to great customer service to increase walk-in customers—your brand needs a sustainable lead generation strategy to increase bottom-line. Back in the day, cold calling and leveraging print media would do the trick, however, this was then.

Who would have thought that the dawn of social media will bring an effectual tan into the skin of marketing by allowing businesses to tap into an uncharted audience?

Accounting firms have had little to do with technology as far as their business development is concerned, however, social media platforms have helped them ten-fold in finding new customers. Having a website is only as good as having an online brochure, and a blog is surely an effective way to establish your brand as an expert, but unless you establish a dedicated follower-ship, it may or may not provide you with a desirable outcome.

While the opportunity competition is cut-throat and attracting new customers can be challenging, social media platforms offer a sigh in relief, as long as you are able to discover the right combination of content and placement. For example, a blog may bore the audience on Instagram but can stir applaud on LinkedIn.

Approaching clients on Facebook:
An ideal way to generate leads is through organizing contests in combination with landing pages. The barter for a free-trial period or an additional service also helps accounting firms get contacts of prospective clients, having won a chance to perform and further secure a lead into a client. You can add contact forms within an ad,  to request contact information of the people who click on these ads.

Approaching clients on LinkedIn:
LinkedIn is the most professional way to find contacts from the same field and make new connections. It’s easier to approach people on LinkedIn for collaborations, jobs, or offer services that you think they may be looking for. Accounting firms can post relative content to stay relevant and engage with prospects by asking for their feedback on such articles. One may also engage in discussions and give expert opinions freely to attract attention on LinkedIn. Using advanced search feature also helps you trim down the right people based on company, seniority level, or function. LinkedIn has a lead generation feature that helps you generate leads through ad campaigns. LinkedIn Lead Gen forms in tandem with sponsored content help generate the right quality of leads in abundance.

Approaching clients on Instagram:
Instagram is more visual-first than other platforms, allowing you to use images and videos to gain the visual attention of the online audience. The content is cut to suit the requirements of young entrepreneurs online and connect them with you for mutual symbiosis. Hashtags also help you connect with people who share similar interest and bring people of the same feather under one roof.

The possibilities are endless—drive prospective leads to your website, urge potential customers to visit your blog. Not only this, connect on the daily with your existing audience or communicate easily with your clientele for a lasting relationship. As long as your posts fall under the fulcrum of AIDA, the results are bound to follow. From drawing ‘Attention’ to creating ‘Interest’, furthering ‘Desire’, and ultimately pushing the lead to initiate an Action, is perhaps why these platforms have been such a hit when it comes to lead generation.

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Source: Social Media

Direct to consumer brands should focus their open web spend on formats and strategies that work within the mid-funnel, which means emphasizing content.

The post The growth opportunity DTC brands shouldn’t neglect appeared first on Marketing Land.

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Source: Social Media2

Social media is essential for business professionals, and while every platform has its own unique content options, we’re seeing a lot of business professionals posting reviews on social media. Of course, if every post is a review, this will turn a lot of people away.

But when done right, posting reviews on social media can be very beneficial for a business:

Reviews Build a Lot of Trust Among Potential Consumers and Clients

If you think that reviews are not powerful, you’re completely wrong. The statistics are not in your favor as 90% of consumers will read reviews about a business online before going to the business.

Just think of all the times you look up reviews of a local business or restaurant.

If the eatery you wanted to visit had a one-star rating, or even a two- or three-star rating, chances are that you would choose to bring your business elsewhere. Reviews help build trust among potential customers and clients because no one wants to waste their money on a product or service that is subpar.

When a business has received a lot of rave reviews, you’ll find that consumers trust them more and will give them their business.

And sure, there will be times when the customer isn’t happy and the reviews were wrong for this customer, but reviews will still help get consumers through their doors. If for no other reason, businesses should be posting reviews on social media to build trust.

Fill in Posts When Nothing Else is Going On

Sometimes, business professionals have nothing to say or contribute. Allowing a social media profile to go dormant is asking to lose a lot of followers. We’re seeing a lot of professionals starting to post reviews on their social media accounts.

And while you want to keep these posts sparse, they’re definitely going to help build trust among potential clients.

The Facebook page for Keller Law Offices has a lot of great posts, many linking back to their blog posts, but we’re also seeing a 5-star review from Jeff, Pam and Alex.

While I would have liked to see text along with the rating to further build trust and credibility, the posts show that there are others that are very satisfied with the services the firm has to offer.

Show Local Traction for the Business

Reviews, when the location of the consumer is known, can be proof that there is local traction for a business. Let’s assume that Jeff from the example above is from St. Louis. In this case, a person from St. Louis may see the post on social media and feel that the business is more credible.

If you have a picture of the person reviewing the business, this makes the review even stronger.

Imagine going to work with a lawyer, and then you see that your neighbor, whom you know and trust, left a review of the company. This is almost as good as a referral, and it will help drive sales for businesses on all social media platforms.

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Source: Social Media

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

The post Marketing Day: Future of email marketing, why clients in-house, omnichannel strategies appeared first on Marketing Land.

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Source: Social Media2