According to Nielsen’s “Global Trust in Advertising” report, Millennials (21-34) showed “the highest levels of trust in online and mobile formats.” Below is a comparison of ad types (digital and traditional media) and generational trust levels that reflects this finding. Source:…

Please visit Marketing Land for the full article.


Source: Social Media2

Your customers are reaching out to you. Are you ignoring them? Columnist Alison Zeringue discusses new Facebook features that make it easier to respond to messages and explains how you can leverage these tools to increase your social ROI.

Please visit Marketing Land for the full article.


Source: Social Media2

CDN-Network
UUNet’s North America Internet network. Have you paid attention to optimizing the download time for your website’s content at the local level?

Target audience: Web publishers, businesses, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists.

Chris AbrahamGoogle has maintained its austere minimalism, mostly unchanged since 1997, because speed is king. Google is built for speed. Google wants to pass off every search baton to the fastest site available. You need to be that runner, you need to make sure your site is spry and fleet of foot!

So, while you might very well be obsessed with duplicate pages, many sites on a single IP, and localization, if your sites aren’t wicked fast, wicked quick, and wicked durable (don’t crash!), then you’re rearranging the deck chairs on the Titanic — you’re putting your time, attention, and resources into the wrong thing, mate. What you should be doing instead of plucking your eyebrows, moisturizing your skin, and doing your hair, you should drop a 100 pounds and get prepared for the handoff.

So, that’s where the Content Delivery Network (CDN) comes in. According to Incapsula, websites using a CDN have a 50 percent faster load rate and consume roughly 40-70 percent less bandwidth. This is possible thanks to dynamic profiling, traffic analysis and maximizing cachable content. According to Wikipedia, “The goal of a CDN is to serve content to end-users with high availability and high performance,” which can automatically take most of the load off of your home server, your home host.

Cut down on response time, get rewarded by Google

As long as you’re doing your job and making sure you’ve properly set up your WordPress, Drupal, or whatever install, have only installed and activated the plug-ins that are essential, and make sure your site is only semi-dynamic, then retaining and implementing a CDN service will do the equivalent of being a digital fulfillment house. (For the record: Socialmedia.biz uses the free CloudFlare WordPress Plugin.)

So, instead of a visitor requesting your website, sitting on a server in California, from their browser in London, needing to wait for that data to ping from MAE-West to MAE-East, across the Apollo North OALC-4 SPDA undersea cable, and then to West End, an exact cached copy of your entire site could be sitting in Telehouse West, London, just miles and milliseconds away from where that search originated. Brilliant!

The latency of such a journey could be too frustrating for not only the Brit but also for Google, were said Brit searching for a product or service like yours, if your site’s not taking the hand-off as fast and as locally as the other competitors for those keywords and search strings, then you’ll lose. You’ll lose by not being number one, you might even fail by not coming in in the top-5.

You really need to be number one; and, you really need to be in the top five, if not No. 1. And you need to stop rearranging all those deck chairs when you really need to get to the helm and steer the ship!

Here are some Content Deliver Networks to look into:

Plus, these traditional commercial CDNs.

Go forth and get fast!Chris Abraham is a partner in Socialmedia.biz. Contact Chris via email, follow him on Twitter and Google Plus or leave a comment below.

Source: Social Media

fail
Photo by Paxson Woelber (Creative Commons BY)

Make sure to avoid these common missteps

Target audience: Businesses, digital marketers, social media programmers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

Post by Megan Totka
ChamberofCommerce.com

Many small business owners use social media as a marketing and customer-service tool. A recent industry survey tells us that 92 percent of marketers surveyed call social media important to their business. Despite the widespread use of social media, many business owners are inadvertently hurting their brand through their efforts, instead of growing and building their business. There are countless benefits of using social media, but remember that there are risks associated with using social media in your business. Here are six mistakes you may not realize you are making on social media.

Not responding to questions and comments

1It isn’t enough to simply post on social media. Posting, tweeting, pinning and so on are just one piece of the puzzle. You need to take as much time to read and engage your followers’ questions and comments as you do posting your own stuff. Respond quickly to comments and answer questions – it’s important!

Not being your true, authentic self

2It may seem like you can pull off a different personality on social media. You may have an idea in your head or who you should or want to be on social media – but this isn’t a smart strategy over the long term. Instead, be yourself. Share your true opinions and thoughts and let your personality shine through. Your audience would rather see and connect with the real you instead of one you pretend to be.

Thinking ‘It’s all about me! me! me!’

3Constantly promoting your products or business is one of the biggest and most harmful mistakes you can make. You don’t always need to make your business at the forefront of your posts. Quit the constant selling and stop subtly relating all posts back to your product or business. You may wonder how to write for social media. Strive to provide valuable content to your audience to keep your business in their minds because they like you instead of driving them away.

Not building relationships

4Social media isn’t about throwing your message in the face of your fans and followers. It isn’t even about sharing everything you know. If you aren’t working to build a community and foster relationships, you’re missing the most important aspect of social media marketing.

Over-posting

5A common reason people unfollow brands on social media is because they post too frequently. While there is no optimal number of times to post on each social networking site, take a look at this infographic, which can provide a great guideline of how often to post on various social media sites. This might be a good guideline: Facebook: 3 to 10 times a week; Twitter: at least 5 times a day; Pinterest: 5-10 times a day.

Posting the same type of content repeatedly

6Think about what you post on social media. Do you post just a few types of content? Do you share your blog posts and ask questions? Posting the same things time and again will cause your audience to block you – and your business – out.

If you’ve ever made any of these mistakes, you’re in good company. Learn from those missteps and remember that this form of marketing is an extremely powerful tool that can help your business grow and thrive when used consistently.

Megan Totka is the Chief Editor for ChamberofCommerce.com. ChamberofCommerce.com helps small businesses grow their business on the Web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. She specializes in the topic of small business tips and resources and business news. Megan has several years of experience on the topics of small business marketing, copywriting, SEO, online conversions and social media. Reach her at megan@chamberofcommerce.com.

Source: Social Media

Europe is effectively becoming the internet’s privacy cop, with implications for any company doing business in Europe and many outside Europe. We’ve seen the beginnings of this in the attempted global enforcement of the Right to Be Forgotten (RTBF) through Google.com. Now RTBF is being…

Please visit Marketing Land for the full article.


Source: Social Media2

Join hard-core practitioners at Marketing Land’s SocialPro, the conference designed to empower you with razor-sharp social media marketing tactics. Hear why you shouldn’t miss SocialPro, from Marketing Land’s founding editor Danny Sullivan: The 20+ session agenda provides unrivaled social media…

Please visit Marketing Land for the full article.


Source: Social Media2