Google recently published a case study suggesting that app download interstitials on mobile are ineffective, leading to high page abandonment rates. But Jeremy Stoppelman of Yelp believes that there might be something more at play.

The post Google Goes After The App Interstitial: Protecting…

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Broad match has gotten a bit of a bad rap over the years, but columnist Susan Waldes explains why it could — or at least, should — be making a comeback.

The post Because My Crystal Ball Is Broken And Other Reasons To Bring Broad Match Back In 2015 appeared first on Search Engine Land.

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Broad match has gotten a bit of a bad rap over the years, but columnist Susan Waldes explains why it could — or at least, should — be making a comeback.

The post Because My Crystal Ball Is Broken And Other Reasons To Bring Broad Match Back In 2015 appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

SMX East is the largest gathering of search marketers of the year. Here are just a few of the reasons they flock to Manhattan…and why you should too! 10) You’re in charge. Choose from 50+ sessions on paid search, SEO, mobile search, social, analytics and more. With so many exciting sessions…

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In the simplest terms, the world of organic search is roughly two-thirds Google, one-third Bing. Those are the July 2015 “powered by” numbers provided by comScore for the US search market. In terms of non-network share, Bing saw a tiny 0.1 percent gain in July, and so did Ask. Google…

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In the simplest terms, the world of organic search is roughly two-thirds Google, one-third Bing. Those are the July 2015 “powered by” numbers provided by comScore for the US search market. In terms of non-network share, Bing saw a tiny 0.1 percent gain in July, and so did Ask. Google…

Please visit Search Engine Land for the full article.

In the simplest terms, the world of organic search is roughly two-thirds Google, one third Bing. Those are the July 2015 “powered by” numbers provided by comScore for the US search market. In terms of non-network share, Bing saw a tiny 0.1 percent gain in July and so did Ask. Google was…

Please visit Search Engine Land for the full article.

Completely updated with the latest industry statistics, developing market trends, new vendor profiles and product updates.

The post Enterprise Web Analytics Platforms 2015 — New Marketing Intelligence Report appeared first on Search Engine Land.

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