How do different audience targeting methods stack up against each other for Gmail Campaigns? We analyzed the data.
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Source: PPC
Category: PPC
First Page Search Bids: Should You Go All In?
In this post, I’ll walk you through my way of projecting impact of keywords buried at the bottom of the deck and how to evaluate if the financial risk is worth getting them to see the light again.
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Source: PPC
Mobile Gaming: Boosting User Retention with Digital Advertising
How To Build An Ad Copy Proposal Template In Excel
Juggling B2B & B2C: C Where You Need to B
Announcement! The 2019 PPC Hero Summit is March 6th
The 2019 PPC Hero Summit is a half-day free seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with Optmyzr, Mobile Monkey, Adstage, and Unbounce. If paid advertising is a part of your job, then this is an event for you! The Summit features popular […]
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Source: PPC
Starter Projects for New Coders
Knowing what to do can be one of the biggest challenges for new coders. In a previous article we covered choosing a language. Now you’ve made your way around tutorials on variables, loops, and functions but how can you apply it to your job?
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Source: PPC
How to Organize a Successful PPC Audit
The Newest Amazon Sponsored Products Features of 2019
Account Management: One of My Top Takeaways From 2018
Managing accounts is much more than following a rulebook, template, or guide. In reality, it frequently allows for (and requires) more creativity and flexibility than I anticipated at the outset.
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Source: PPC