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As the paid search industry migrated towards a more automated environment advertisers were met with a spike in cost per click (CPC).  Coming out of 2018 Merkle reports a higher rate of click growth than rise in CPC.  Advertisers worked over the past year to harness automation and understand how to reap the benefits without inflating costs.  However, many advertisers continue to report a rise in despite the downward trend reported industry-wide.  This article will help identify areas that could be the cost of high CPCs

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Source: PPC

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If you want to keep pace with the way the modern consumer likes to buy, then you need to be able to meet them wherever they are on your website and in the sales funnel. Cue chatbots…These are an excellent intermediary to help curate customized experiences, lower friction and get buyers the answers they need at the speed of a pop-up window.

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Source: PPC

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When it comes to best practices in digital marketing, practitioners should embrace a “trust, but verify” mindset. Specifically, adopt best practices when possible, but don’t assume that they’ll improve performance – every account exists in a different context with a multitude of different intervening variables that can affect the impact of any initiative. One such best practice that deserves interrogation is the adoption of promotions in ad copy in Google Ads.

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Source: PPC

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The time to vote for the Top 25 Most Influential PPC Experts of 2019 has come again, but this time, we’re shaking things up a bit. This year, we encourage you to vote for anyone that is influential in the online paid advertising industry, whether they are a CEO of a tool provider that’s disrupting […]

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Source: PPC

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16 new jobs have been posted to PPC Hero’s Job Board, including new positions open at The Walt Disney Company, The Shade Store, and Workshop Digital. Here’s a brief look at just a few of the newly posted positions: The Walt Disney Company New York, NY Role: Paid Media Strategy Manager (Onsite Only) Disney Streaming […]

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Source: PPC