New jobs have been posted to PPC Hero’s Job Board, including new positions open at Hanapin Marketing, Seer Interactive, Search Influence and Bayada. Here’s a brief look at some of the positions available: Hanapin MarketingBloomington, IndianaRole: Senior Paid Search Account Manager We are looking for a strategic Senior Account Manager to drive strategy for our current enterprise level clients. As […]

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Source: PPC

My six year Hanaversary is coming up, so I’ve been doing a bit of reflecting on what I’ve learned working as a PPC Analyst. I didn’t start out as an analyst, and didn’t always know this is where I would be at 6 years, but I’m grateful for the journey that brought me here. So whether you are just starting out in PPC, whether you are a seasoned account manager, or whether you aspire to be an analyst, have no fear: I’m here to share some lessons.

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Source: PPC

The mass integration of automation and AI in our daily work lives is upon us. It can be seen almost everywhere within Google, Facebook, Amazon, etc. Google is leading the charge with automated tools available anywhere from bidding, to ad creation, to audience targeting (some of which are forced updates).

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Source: PPC