Finding the time to work on a strategy with an ever growing task list is a day to day struggle for the digital marketer.  This challenge becomes even more relevant in paid search where many of our levers are tactically based.  In many ways the tactics that manifest on your to-do list have already set the stage for your strategy.

Read more at PPCHero.com
Source: PPC

When working in PPC data, we can feel so superior to other marketing channels. We have instant data. We don’t have to wait to see the impact of our optimizations no matter how big or small. But how can we connect the PPC data to the sales cycle that starts after the conversion? I’ll walk you through a few options in this post.

Read more at PPCHero.com
Source: PPC