A merchant who sells physical products has to figure out how to get those items to customers. For this interview, I spoke with Cody DeArmond, director of sales and account management at ShipStation, the software provider. We discussed how shipping software could help a business to streamline its processes and generally make life easier

The post Building an Ecommerce Business, Part 7: Shipping appeared first on Practical Ecommerce.

Source: E-Commerce

Google Shopping ads always carry a photo, price, and a description. The ads appear in search results above or beside text-based ads and organic listings.
Setting up sales tracking for Google …

The post Success with Google Shopping, Part 4: Tracking Sales appeared first on Practical Ecommerce.

Source: E-Commerce

Here is a list of usability tools to test and optimize your site. There are tools to track the actions of your users, as well as tools to gather feedback and insight. There are also tools to measure your site’s performance

The post 14 Usability Tools to Optimize Your Website appeared first on Practical Ecommerce.

Source: E-Commerce

Let’s be clear about why a cash strategy is important. The fourth quarter is when ecommerce merchants hope to have more cash than normal. In this post, I’ll outline a five-step process to calculate your year-long cash needs, manage incoming cash, and reward yourself

The post A Year-round Cash Strategy for Ecommerce Sellers appeared first on Practical Ecommerce.

Source: E-Commerce

Site search is arguably the most important area when it comes to user experience. Buyers don’t have time to hunt for products. In this post, I’ll offer a few practical action steps for improving site search on your ecommerce site — B2B and

The post 6 Ways to Improve Ecommerce Site Search appeared first on Practical Ecommerce.

Source: E-Commerce

Google Analytics periodically rolls out new tracking code. The updates present a challenge to ensure the latest tags are installed. They also present an opportunity: getting robust data and reports that help drive your business

The post Google Analytics: Use Up-to-date Tags for Optimal Reporting appeared first on Practical Ecommerce.

Source: E-Commerce

This article will describe at a high level the types of metadata most commonly used in SEO. Pay careful attention to the terminology. Meta tags are metadata, but not all metadata are meta tags. Some elements commonly called “tags” are actually attributes of a tag

The post SEO: Why Is Metadata Important? appeared first on Practical Ecommerce.

Source: E-Commerce

Without the right people, a new ecommerce business would almost certainly fail. Refining the hiring process can help find the perfect candidate. This is the sixth episode in my series of conversations on building an ecommerce business

The post Building an Ecommerce Business, Part 6: Finding Employees appeared first on Practical Ecommerce.

Source: E-Commerce

Very often people launch businesses with friends and family. The reason, typically, is that friends and family are trustworthy.  But what happens when things go wrong, or when people disagree

The post Address potential business conflicts during good times appeared first on Practical Ecommerce.

Source: E-Commerce