The other day I went to the Keyword Planner in Google Ads. I was greeted by a lightbox message that stated, “A Better Keyword Planner.” The box said six “key features” were improved. Here’s my take on the changes.

The post Google Ads Keyword Planner Gets an Upgrade appeared first on Practical Ecommerce.

Source: E-Commerce

This post is the second in a series in which I address common mistakes of B2B ecommerce merchants. The first post addressed B2B mistakes in catalog management and pricing. For this installment, I’ll review mistakes related to user management and customer service.

The post Common B2B Mistakes, Part 2: User Management, Customer Service appeared first on Practical Ecommerce.

Source: E-Commerce

Marketing automation can do more with email than send mass deployments and track opens and clicks. Marketing automation can integrate email with your customer management platform to create relevant campaigns. In this post, I’ll review eight ways to accelerate an ecommerce marketing automation program.

The post 8 Ways to Improve Marketing Automation for Ecommerce appeared first on Practical Ecommerce.

Source: E-Commerce

WordPress lets you create and manage multiple websites from a single installation by using the multisite feature. Here is a list of helpful plugins for multisite networks on WordPress. There are plugins to control access, clone websites, enhance performance, back up your network, and more.

The post 18 Helpful Plugins for WordPress Multisite Networks appeared first on Practical Ecommerce.

Source: E-Commerce

How does an ecommerce company decide which marketing tactics work the best? Customer acquisition cost helps to answer this question. CAC is a key performance indicator for ecommerce marketing. It estimates how much to invest to attract one new customer.

The post How to Measure Customer Acquisition Cost appeared first on Practical Ecommerce.

Source: E-Commerce

Contextual relevance in search engine optimization refers to how the content on a website aligns with searchers’ words and phrases. These nine content optimization tools will take you from keyword research to written word to optimized copy.

The post SEO: 9 Content Optimization Tools appeared first on Practical Ecommerce.

Source: E-Commerce

Retailers seek to avoid markdowns and sell out of the season at full margin, but it isn’t easy to predict how much inventory to acquire. In this post, I’ll address four online merchandising tactics that balance consumer demand with inventory levels, to maximize profits.

The post 4 Online Merchandising Hacks to Increase Profits appeared first on Practical Ecommerce.

Source: E-Commerce