I have been slow to adopt videos to showcase my decór products. But I had a brainstorm: I would create a competition for three event management students to produce nine themed events for three stylists in three hours — while being videoed and photographed

The post Event management contest helps students (and my business) appeared first on Practical Ecommerce.

Source: E-Commerce

Instagram offers companies the opportunity to showcase physical products to many engaged followers. And with the right tools, businesses can make those product images shoppable. Here’s a list of tools to sell products on Instagram.

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Source: E-Commerce

Ecommerce merchants sometimes manage their online reviews out of fear. Doesn’t it make sense to remove wacky, blistering or biased reviews? Instead, consider these six perspectives on commonly held beliefs about how reviews function and influence shoppers

The post 6 Misconceptions about Negative Reviews appeared first on Practical Ecommerce.

Source: E-Commerce

The Google Display Network has the potential to generate massive traffic. It’s a powerful opportunity for any advertiser. But it can cause powerful harm when mistakes occur. Here are three dangers of advertising on the GDN and how you can avoid them

The post 3 Mistakes to Avoid on the Google Display Network appeared first on Practical Ecommerce.

Source: E-Commerce

Interested in improving your web design and development skills? Here is a list of YouTube channels for web design and development. There are video tutorials on coding, design software tools, logo and font design, case studies, and career advice. All of these cha

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Source: E-Commerce

Here’s the story of FringeSport’s why and how it has evolved. When I started Fringe, my why was focused on me. I desired to assist customers, but, really, I wanted something. I wanted to start a business so that I could be an entrepreneur

The post The ‘why’ of my company appeared first on Practical Ecommerce.

Source: E-Commerce

Without indexation, there is no possibility of ranking in natural search results. When indexation numbers drop, there are a handful of potential reasons.
Site Speed
Increasingly, slower site speeds are masquerading as …

The post SEO: 7 Reasons Your Site’s Indexation Is Down appeared first on Practical Ecommerce.

Source: E-Commerce