In one of the largest consumer-facing IPOs of the year, Farfetch, an online luxury-fashion marketplace, listed on the New York Stock Exchange on September 21. Initially priced at $20 per share, the stock — FTCH — opened at $27 per share, rose to $30 and closed at $28.20, 41 percent above the target opening price

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Source: E-Commerce

You’re likely already marketing in social media. Traditional media such as television, magazines, and news agencies may be off your radar. Getting into the media spotlight can cost nothing other than a little time, effort, and creativity. Here’s how

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Source: E-Commerce

Measuring the impact of banners and promotional links on the home page and other key pages can be challenging. In this post, I will provide instructions for identifying on-site banners and other key links that drive clicks and conversions

The post Using Google Analytics to Track On-site Promotions appeared first on Practical Ecommerce.

Source: E-Commerce

The early days of an ecommerce business are among the most important. Growing a business from infancy is complicated and unforgiving. This is the third installment in my series of conversations about building an ecommerce business

The post Building an Ecommerce Business, Part 3: Early Days appeared first on Practical Ecommerce.

Source: E-Commerce

YouTube is a helpful resource for learning digital marketing strategies from expert influencers. There are a variety of channels, offering plenty of practical tips and techniques to market your brand. Here is a list of YouTube channels for digital marketing

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Source: E-Commerce

Use these four steps to create your search engine optimization strategy for 2019. Start with keyword research. The idea is to understand the market for keywords — what consumers are searching for relating to your offerings and in what volume.

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Source: E-Commerce

In November 2018, your business can attract, engage, and retain customers with content around surviving the peak of the holiday shopping season; little-known celebrations; and Facebook groups.
Content marketing is the …

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Source: E-Commerce