Topic clusters are a strategy for search engine optimization and content marketing. The approach — organizing a site’s content around topics and subtopics — can be effective if you choose the right clusters. What follows is a process I’ve used to create retail topic clusters.

The post How to Choose Topics for an SEO Cluster Strategy appeared first on Practical Ecommerce.

Source: E-Commerce

Startups and seasoned merchants alike can run into hiccups with managing customer service. Is it better to do it in-house or to outsource? Should you hire someone from the start?
This …

The post Building an Ecommerce Business, Part 8: Customer Service Basics appeared first on Practical Ecommerce.

Source: E-Commerce

There are many reasons for high ecommerce exit rates and abandoned carts. Most are logical. Take the new year to address problems that may be decreasing sales conversions. Here are seven often-overlooked sales killers.

The post 7 Overlooked Snafus That Kill Ecommerce Sales appeared first on Practical Ecommerce.

Source: E-Commerce

Google recently announced another change in “exact match” keywords to include close variations with the same meaning as the keyword. I was not a fan when Google first altered the “exact match” policy in 2017. And I’m not a fan of the latest change because keywords are no longer an “exact match.”

The post Google Ads: ‘Exact Match’ Keeps Getting Less Exact appeared first on Practical Ecommerce.

Source: E-Commerce

This list of content marketing ideas for January 2019 is built around the theme of “national days.” In each case, try to come up with a creative way to connect a particular national day to the products your business sells and the keywords you target

The post 5 Content Marketing Ideas for January 2019 appeared first on Practical Ecommerce.

Source: E-Commerce

Add value to your website by utilizing free resources from the design community. Here is a list of new web tools and design elements from fall 2018. There are designer and developer apps, coding resources, color tools, fonts, and more. All of these are free

The post 21 Free Web Design Tools from Fall 2018 appeared first on Practical Ecommerce.

Source: E-Commerce