In my experience, there are a few “cuts” of data that matter more for mobile than for desktop. Conversely, there are a handful of traditional metrics from desktops that are not as important on mobile or potentially difficult to optimize.

The post Useful (and Useless) Mobile Ecommerce Metrics appeared first on Practical Ecommerce.

Source: E-Commerce

I last wrote about the Russian ecommerce market in 2014, in “Ecommerce in Russia: Another Emerging Market?,” where I addressed the limited payment options and primitive logistics infrastructure. Those conditions have gradually improved.

The post Ecommerce in Russia: More Players, More Payment Choices, Better Logistics appeared first on Practical Ecommerce.

Source: E-Commerce

A quality backlink pleases both humans and search engine algorithms. It is editorial in nature. It comes from a well-respected source, and it is relevant to the topics covered on both the linking and linked websites.

The post SEO: A Common Sense Assessment of Link Quality appeared first on Practical Ecommerce.

Source: E-Commerce

The California Consumer Privacy Act raises the bar for privacy protection in the United States. The CCPA is a significant step toward protecting consumer data, including the personal information most every ecommerce company collects.

The post ‘California Consumer Privacy Act’ Impacts Ecommerce Businesses appeared first on Practical Ecommerce.

Source: E-Commerce

Improving the typography of your website is easy and inexpensive. Here is a list of tools and resources for typography. There are inspirational galleries with real-world examples, tools to create or identify your ideal font, and design forums to get help from your peers.

The post 15 Useful Typography Tools and Resources appeared first on Practical Ecommerce.

Source: E-Commerce

Like many online retailers, My Event Décor imports products from China. President Donald Trump’s recent swathe of tariffs on imported Chinese-manufactured goods, as well as the ongoing and increasingly violent street protests in Hong Kong over perceived Chinese interference, makes me nervous.

The post Is it time to reassess importing products from China? appeared first on Practical Ecommerce.

Source: E-Commerce

Adjusting layouts on a per-product basis is costly and time-consuming. It makes sense instead to focus on the most crucial elements of the page — to communicate benefits to the highest number of product-page visitors. Here are six ways to do that.

The post Simple Tweaks to Product Pages Can Drive Sales appeared first on Practical Ecommerce.

Source: E-Commerce

The Eisenhower Matrix organizes your to-do list based on each task’s relative importance and urgency. The model requires you to think about how a task can impact the overall business. It can also encourage long-term planning.

The post Prioritize Ecommerce Tasks with the Eisenhower Matrix appeared first on Practical Ecommerce.

Source: E-Commerce