Outsourcing aspects of an ecommerce business can help management focus on critical areas. It can also deliver sophisticated skills and insights that are unavailable in-house. But choosing the right outsourced partner is not easy.

The post How to Choose a Digital Agency for Your Ecommerce Businesses appeared first on Practical Ecommerce.

Source: E-Commerce

Here’s a look at the cost of optimizing a site for search engines, the value it drives, and the impact of not doing it. The average salary for a search-engine-optimization specialist is $65,000, according to Glassdoor. That’s before benefits and other internal costs.

The post What’s the Value of SEO? appeared first on Practical Ecommerce.

Source: E-Commerce

Ecommerce owners and managers have so much data available and so many key performance indicators, it can be difficult to know where to focus. But businesses aimed at long-term, stable growth may do well to focus on two: customer lifetime value (CLV) and customer acquisition cost (CAC).

The post Use CAC and CLV to Monitor Ecommerce Growth, Profit appeared first on Practical Ecommerce.

Source: E-Commerce

The rate of customer returns for goods bought online is swelling to a worrisome level as more consumers switch from physical stores to online. Ecommerce returns average about 15 percent, with apparel returns closer to 30 percent. The cost to online retailers is substantial.

The post The Growing Problem of Customer Returns appeared first on Practical Ecommerce.

Source: E-Commerce

Facebook is rolling out a digital payments system next year that will allow Facebook users (as well as WhatsApp and Instagram users) to pay for goods and services using Facebook’s own cryptocurrency, dubbed “GlobalCoin.”

The post Will Facebook’s GlobalCoin Impact Ecommerce? appeared first on Practical Ecommerce.

Source: E-Commerce

Obtaining shoppers’ contact information is valuable for ecommerce businesses. But consumers are reluctant to provide their email address, or name, or phone number. There are ways, though, to streamline the process.

The post How to Get More Form Submissions, Even on Checkout Pages appeared first on Practical Ecommerce.

Source: E-Commerce

Instagram plays an enormous role in social media marketing and advertising. In this post, I’ll offer 12 ways to improve Instagram performance — to attract followers, engage them, and ultimately generate traffic and sales to your ecommerce site.

The post 12 Ways to Attract Instagram Followers and Drive Engagement appeared first on Practical Ecommerce.

Source: E-Commerce