The emergence of buying online and picking up in store as well as in-store returns for online purchases is driving consumer shopping expectations. But less than half of physical retailers offer these capabilities. What follows are key factors in implementing BOPIS.

The post The Keys to ‘Buy Online, Pick Up In-Store’ appeared first on Practical Ecommerce.

Source: E-Commerce

Chatbots can help bridge the gap between live chat and self-help support pages. While highly customized automatic chatbots require a large financial investment, there are many ways to affordably integrate more personal conversations.

The post Using Facebook Messenger Chatbots to Support Live Chat appeared first on Practical Ecommerce.

Source: E-Commerce

The commerce technology stack is changing. And the ability to move information from one system or platform to another is, perhaps, the essential feature mid-sized or enterprise businesses should look for in software providers.

The post Moving Data May Become Software’s Best Feature appeared first on Practical Ecommerce.

Source: E-Commerce

Think of your SEO strategy as a plan to grow your share of the pie. There are two options to increase your portion: (i) grow the size of the pie overall or (ii) take a larger piece from your competitors. Here are the three steps for getting more SEO pie.

The post Thinking about SEO Strategy appeared first on Practical Ecommerce.

Source: E-Commerce

Fashion and lifestyle businesses typically favor Instagram and Facebook for marketing. Most neglect Pinterest. That’s a mistake. Pinterest is a critical, untapped source of quality traffic.

The post Don’t Neglect Pinterest for Fashion, Lifestyle Marketing appeared first on Practical Ecommerce.

Source: E-Commerce

I consult with companies — B2B and B2C — on optimizing their email marketing efforts.  Those clients and other businesses frequently have concerns about delivery, or spam, or other email matters.  What follows are the five most common questions.

The post Top 5 Questions from B2C, B2B Email Marketers appeared first on Practical Ecommerce.

Source: E-Commerce

Here is a list of product releases and updates for mid-April from companies that offer services to online merchants. There are updates on social commerce, mobile ad networks, online marketplaces, content management systems, and voice-based shopping.

The post Ecommerce Product Releases: April 17, 2019 appeared first on Practical Ecommerce.

Source: E-Commerce

Images impact the load time of a website. The faster the site, the better the user experience, leading to conversions and profits. In this piece, I’ll offer suggestions for optimizing images. The goal is to create an attractive experience without bogging down performance.

The post How to Make Images Load Faster appeared first on Practical Ecommerce.

Source: E-Commerce

Creating a video can promote products and services, but only if it attracts viewers. Here is a list of websites and platforms for managing and sharing video. There are hosting services, social networks, entertainment sites, news platforms, archives, and more. Many are free.

The post 25 Websites to Host, Manage, Share Video appeared first on Practical Ecommerce.

Source: E-Commerce

Why does the ecommerce community have such a blind spot when it comes to unique product descriptions? Syndicated descriptions produce duplicate content. Why is duplicate product copy accepted so blindly? The answer depends on whether you’re the syndicator or the site using the syndicated content.

The post SEO: Product Descriptions Are a Blind Spot for Ecommerce Merchants appeared first on Practical Ecommerce.

Source: E-Commerce