Textual content enables search engines to understand your site. The words you choose should engage shoppers and boost your site’s relevance to the keywords and phrases that consumers search for. If creating articles, blog posts, product descriptions, and other textual content strikes fear into your heart, try some of these tips.

The post SEO: 9 Tips for Writing Great Content appeared first on Practical Ecommerce.

Source: E-Commerce

Amazon reported its 2018 fiscal year and fourth quarter financial results on January 31. As expected, the company surpassed last year’s results with a superb performance. Amazon is cautious in its 2019 guidance, however.

The post Amazon Posts Stellar 2018 Financial Results; 2019 Not as Bright appeared first on Practical Ecommerce.

Source: E-Commerce

Ecommerce merchants continue to rely on credit card payments for orders. Credit cards are convenient and fast, but they also come with risk. Merchants in the United States lose approximately $190 billion a year to credit card fraud. In this post, I will explain how to minimize credit card fraud.

The post 4 Safeguards to Prevent Credit Card Fraud appeared first on Practical Ecommerce.

Source: E-Commerce

Apparel wholesalers don’t typically devote money and effort to online marketing. This is a huge mistake. Marketing online can expose those products to thousands of potential customers every day, worldwide.

The post 7 Digital Marketing Channels for Apparel Wholesalers appeared first on Practical Ecommerce.

Source: E-Commerce

Here is a list of tools to help merchants sell products on Pinterest. There are tools from Pinterest and third parties to create buyable pins, promoted pins, and pins with rich content. Create individual pins, or distribute product images at scale.

The post 16 Tools to Sell Products on Pinterest appeared first on Practical Ecommerce.

Source: E-Commerce

When a potential customer enters a query on Google, searching for the products your business sells, she is not actually searching the live internet. Rather, she is looking up web pages on Google’s index of the internet. In a sense, this consumer is searching the recent, known web rather than the real-time, live web.

The post How Does Google Find and Index Web Pages? appeared first on Practical Ecommerce.

Source: E-Commerce

For now, voice commerce produces little revenue. In the future, voice commerce may be a primary sales channel. Here is a list of tools and resources for voice commerce — to get started and to help with advanced development.

The post 21 Tools and Resources for Voice Commerce appeared first on Practical Ecommerce.

Source: E-Commerce

Continuity ecommerce combines subscriptions, connected devices, and auto-ship functionality. It’s subscriptions on steroids, and it’s becoming big business. In this article, I’ll explore how merchants can implement continuity programs — both direct and through marketplaces.

The post Getting Started with Continuity Ecommerce, Part 1: Approaches, Expectations appeared first on Practical Ecommerce.

Source: E-Commerce