Minimalism can present products in a refreshing way and focus on key selling points. The result is more engagement and conversions. When considering a minimalist design, keep the following conversion pointers in mind.

The post Minimalist Design Can Increase Ecommerce Sales appeared first on Practical Ecommerce.

Source: E-Commerce

Excelling in one area of search engine optimization can lead to weaknesses in others. I’ve seen it many times. If your organic search channel isn’t growing despite the effort you’re pouring into it, assess whether you are blind to the real issue. Here are three examples.

The post SEO: Expertise in 1 Area Can Lead to Weakness in Others appeared first on Practical Ecommerce.

Source: E-Commerce

Amazon announced in August that its Marketplace Appstore has expanded to India, Europe, Japan, and Australia. The aim, Amazon stated, is to help sellers “identify trusted third-party applications that complement …

The post Will Amazon’s Appstore Attract Indian Sellers? appeared first on Practical Ecommerce.

Source: E-Commerce

Deciding if your direct-to-consumer product would be profitable is more than subtracting the product’s unit cost from the planned selling price. It requires estimating the full cost of bringing the product to market, selling it, and delivering it.

The post The Full Cost of a Direct-to-consumer Product appeared first on Practical Ecommerce.

Source: E-Commerce

There has been a seismic shift in website traffic in the past several years, from desktop to mobile. Google Analytics has rolled out the beta version of cross-device reporting to inform merchants of how their shoppers are interacting via multiple devices.

The post Google Analytics: Introduction to Cross-device Reporting appeared first on Practical Ecommerce.

Source: E-Commerce

Search engine optimization tools have evolved into measuring hundreds of variables. But not all of them impact ecommerce performance in my experience. What follows are seven common SEO metrics to ignore, or relegate to a quick glance.

The post 7 SEO ‘Rules’ to Ignore for Ecommerce appeared first on Practical Ecommerce.

Source: E-Commerce

A business intelligence tool can provide helpful data to make critical, daily decisions. There are many such tools to choose from. In this post, I’ll list popular business intelligence tools that I’m familiar with and offer my perspective on each.

The post 16 Business Intelligence Tools for Ecommerce appeared first on Practical Ecommerce.

Source: E-Commerce

The trade war between the United States and China has been going on for over a year. A new round of U.S. tariffs on additional Chinese goods is looming. What follows is my analysis of the effects on ecommerce in both countries and possible future consequences.

The post U.S., China Trade War Is Impacting Ecommerce appeared first on Practical Ecommerce.

Source: E-Commerce