Think of your SEO strategy as a plan to grow your share of the pie. There are two options to increase your portion: (i) grow the size of the pie overall or (ii) take a larger piece from your competitors. Here are the three steps for getting more SEO pie.

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Build organizational structure and develop analytics leaders who bridge data science with marketing strategy to improve your return on investment.

The post Here’s how to get the most out of your marketing analytics investment appeared first on Marketing Land.

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