The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience.

The post Report: Marketers are missing mobile opportunities to reach customers in store appeared first on Marketing Land.

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Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and evaluating new landing pages.

The post 15 questions to ask yourself before publishing a new landing page appeared first on Marketing Land.

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What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and implementing ad extensions.

The post Forget me not: 3 steps to make your PPC ads more memorable appeared first on Marketing Land.

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