Outsourcing aspects of an ecommerce business can help management focus on critical areas. It can also deliver sophisticated skills and insights that are unavailable in-house. But choosing the right outsourced partner is not easy.

The post How to Choose a Digital Agency for Your Ecommerce Businesses appeared first on Practical Ecommerce.

Source: E-Commerce

Finding the time to work on a strategy with an ever growing task list is a day to day struggle for the digital marketer.  This challenge becomes even more relevant in paid search where many of our levers are tactically based.  In many ways the tactics that manifest on your to-do list have already set the stage for your strategy.

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Source: PPC

Here’s a look at the cost of optimizing a site for search engines, the value it drives, and the impact of not doing it. The average salary for a search-engine-optimization specialist is $65,000, according to Glassdoor. That’s before benefits and other internal costs.

The post What’s the Value of SEO? appeared first on Practical Ecommerce.

Source: E-Commerce