Discovering and sharing useful and interesting content from sources outside of your business can be a good, low-cost, and easy way to meet content marketing goals. The content your company curates should be focused on one or more of the topic clusters. Initially, this will probably require a lot of research.

The post Dos and Don’ts for Curating Content, to Grow an Audience appeared first on Practical Ecommerce.

Source: E-Commerce

Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program.

The post 4 building blocks to help your brand’s SEO strategy succeed appeared first on Marketing Land.

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Source: Social Media2

“Ecommerce Briefs” is an occasional series wherein I review news and developments that impact online merchants. In this installment, I’ll address final holiday sales figures, a change in brick-and-mortar location trends, and 2019 predictions.

The post Ecommerce Briefs: Holiday Sales, Retail Chains, 2019 Predictions appeared first on Practical Ecommerce.

Source: E-Commerce

It’s time to identify where you are with your data practices and learn how to get to the next stage of your website analytics process.

The post Crawl, walk, run and fly: The 4 stages of scaling website analytics appeared first on Marketing Land.

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Source: Social Media2

Here is a list of product releases for mid-January from companies that offer services to online merchants. There are updates on shipping, virtual shopping, landing page creation, sales tax collection, social media marketing, and large-purchase financing.

The post Ecommerce Product Releases: January 16, 2019 appeared first on Practical Ecommerce.

Source: E-Commerce