The emergence of buying online and picking up in store as well as in-store returns for online purchases is driving consumer shopping expectations. But less than half of physical retailers offer these capabilities. What follows are key factors in implementing BOPIS.

The post The Keys to ‘Buy Online, Pick Up In-Store’ appeared first on Practical Ecommerce.

Source: E-Commerce

At MarTech West, Nordstrom’s analytics expert Jason Mestrits shed light on how marketers can face down the challenges of creating an effective data-driven operation.

The post There are 6 challenges every data-driven marketer faces. Here’s how to manage them. appeared first on Marketing Land.

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Source: Social Media2

Chatbots can help bridge the gap between live chat and self-help support pages. While highly customized automatic chatbots require a large financial investment, there are many ways to affordably integrate more personal conversations.

The post Using Facebook Messenger Chatbots to Support Live Chat appeared first on Practical Ecommerce.

Source: E-Commerce

Drive-to-store strategies have reached a tipping point where they can play a significant role in improving performance of online marketing due to more reliable tracking methods.

The post The time has come to optimize for IRLs rather than URLs appeared first on Marketing Land.

Please visit Marketing Land for the full article.


Source: Social Media2

The commerce technology stack is changing. And the ability to move information from one system or platform to another is, perhaps, the essential feature mid-sized or enterprise businesses should look for in software providers.

The post Moving Data May Become Software’s Best Feature appeared first on Practical Ecommerce.

Source: E-Commerce