Topic clusters are a strategy for search engine optimization and content marketing. The approach — organizing a site’s content around topics and subtopics — can be effective if you choose the right clusters. What follows is a process I’ve used to create retail topic clusters.

The post How to Choose Topics for an SEO Cluster Strategy appeared first on Practical Ecommerce.

Source: E-Commerce

New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female customers.

The post Do men and women value online reviews differently? appeared first on Marketing Land.

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A strategy anchored by a focus on verticals, market leadership and technology offers a pathway for companies in the performance marketing industry to grow their businesses and unlock value for partners.

The post How effective acquisition strategies can drive growth appeared first on Marketing Land.

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