With an omnichannel campaign focused on key metrics and an optimized bidding structure, RTB display can be a powerful tool in your advertising strategy.

The post Leveraging RTB display to engage, nurture and convert audiences through personalization appeared first on Marketing Land.

Please visit Marketing Land for the full article.


Source: Social Media2

Here is a list of product releases and updates for mid-March from companies that offer services to online merchants. There are updates on shoppable ads, fintech, B2B, shipping, multichannel fulfillment, and personalization.

The post Ecommerce Product Releases: March 18, 2019 appeared first on Practical Ecommerce.

Source: E-Commerce

Once or twice a year Google releases a broad core algorithm update. The March 12 update, called Florida 2, was typical: unannounced. Google acknowledged it only after industry leaders reached out with questions about performance changes they were seeing across a broad number of sites.

The post SEO: Google Launches Algorithm Update to Little Notice appeared first on Practical Ecommerce.

Source: E-Commerce